Initial partners include local home service providers including HomeAdvisor and Porch.
Under the new schemeusers can ask for contractors, buy saying phrases such as “Ok Google find me a plumber”.
That initiates a structured interaction which generates a lead or contact with a local service provider.
In the case of IAC-owned HomeAdvisor, which now also owns Angie’s List, users can ask to be connected by phone at the end of the process to a contractor or receive a list of relevant, pre-screened contractors.
In the US, this feature will start rolling out over this week. It is unclear when Google will launch the service overseas.