Top digital marketing data and case studies this week

Oct 9, 2014 | Search engine marketing

Here are the top digital marketing data and case studies that caught our eye. Mobile video now fastest growing format as ad spend triples Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to […]

Here are the top digital marketing data and case studies that caught our eye.

Mobile video now fastest growing format as ad spend triples

Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.
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Biggest spenders on Google AdWords: Amazon tops the list in US

With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.
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Many marketers still failing to convert consumer insights into actions- survey

Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research.
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Online shopping goes mobile in the UK

The number of shoppers accessing major retail sites from their Android devices have grown by an average of 48%, as people ditch desktops for mobile shopping, according to new research.
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CASE STUDIES

Virtual Gary Lineker hands out free crisps for tweets

In September 2014, three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. By tweeting @Walkers_busstop, along with a code provided to them after they arrive, commuters were given a free packet of crisps by a virtual Gary. The Pepsico-owned potato chip brand ran a competition asking people to invent new varieties of potato chip.

Brands on Instagram: 6 best Hyperlapse videos so far

With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video.

YouTube case study: Restaurant gets diners to ‘pay with a kiss’

Forget QR Codes or PayPal- this low-budget digital marketing campaign in Australia got restaurant diners to pay for their food with a kiss. This case study looks at how Metro St James played on its romantic French image with a YouTube viral and mobile app that generated half a million internet mentions and a raft of earned media space.

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