Most Twitter users now follow a brand on the social network- but what drives real engagement with customers on a social network. This infographic from Twitter looks at why people follow brands and identifies major opportunity gaps waiting to be filled by brands that can develop engaging accounts.
Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an “epic reply” to a customer’s Tweet.
@BadManBugti Safe badman, we gettin sum more PS4 tings in wivin da next week y'get me. Soz bout da attitude, probz avin a bad day yo. LD
— Argos Helpers (@ArgosHelpers) March 8, 2014
The moment illustrates how willing people are to engage and follow a mixture of accounts on Twitter.
It also adds weight to @Nielsen research that reports 59% of UK users follow brands.
The research, conducted recently for Twitter UK by @Nielsen, found that not only do UK Twitter users follow brands; they are eclectic, interested in a wide variety of brands ranging from automotive, fashion and finance to technology, video games and many more.
View the infographic below: