Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research.
The study, from Instagram analytics and management platform Iconosquare, indicates that Burberry, the UK fashion brand, has a considerable presence on the social media site with 7.9 million followers, whilst Primark (3.6 million), Alexander McQueen (3.5 million) and Stella McCartney (3.3 million) make up the top four.
Luxury car brands have also made in-roads on Instagram with Jaguar (3.2 million), Aston Martin (2.5 million), Bentley (2.4 million), Rolls Royce (2.2 million) and Land Rover (1.8 million) all making it in the top 10.
Meanwhile, BBC News (2.8 million) made it on the list as the only media outlet with a large Instagram following.
With more than 500 million followers worldwide (more than Twitter), 31% of which follow lifestyle, Instagram has become a key marketing platform for the world’s biggest lifestyle brands.
Top 10 influential UK brands on Instagram