Supporting the theory that ‘there’s no such thing as bad publicity’, this infographic from Synthesio looks at the statistics behind this week’s Burger King Twitter hack… and how the fast food chain got 30,000 new followers in just one day.
Social media monitoring and analysis software company, Synthesio looked at the impact of the hack on Burger King’s Twitter account.
Synthesio identified 450,000 tweets linked to the hack, with the peak conversation taking place at 2pm with 160,000 tweets in one hour.
The hack resulted in Burger King gaining 30,000 extra followers in one day and a 300% increase in conversations.
View the infographic below: