Cannes Lions 2017: Top 10 video ads worldwide

Jun 19, 2017 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads include: Heart-warming messages: These ads tug at our heartstrings, with Knorr, Hyundai, and Budweiser leading […]

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.
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These ads represent 11.8 million hours watched for the whole Leaderboard.
The top ads include:


  • Heart-warming messages:
    These ads tug at our heartstrings, with Knorr, Hyundai, and Budweiser leading the charge.
  • Star Power: Many of this year’s ads featured star wattage including John Cena for Cricket Wireless, Jennifer Hudson and various artists for Shell, Ronaldo and various superstars for Nike and Melissa McCarthy for Kia.
  • Continued success: Three of the Leaderboard winners were repeat winners from 2016, with continued digital success from Hyundai, Samsung, and Clash of Clans.
  • New faces: An increasing number of brands are creating compelling digital videos. New entrants to the Cannes special Leaderboard include Knorr, Shell, Purple, Cricket Wireless, Budweiser and Kia.
  • Extending the Big Game: Three Super Bowl spots — from Hyundai, Kia and Budweiser, show how YouTube helps brands stir excitement before, during and after the Big Game.
  • Cannes-to-Cannes YouTube Ads Leaderboard
    1. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More

    Creative Agency: Wieden+Kennedy
    Media Agency: Mindshare, Wieden+Kennedy

    2. Knorr #LoveAtFirstTaste

    Creative Agency: MullenLowe
    Media Agency: PHD

    3. Clash of Clans: Hog Rider 360

    Creative Agency: Barton F Graf
    Media Agency: In House

    4. Best Day Of My Life | Shell #makethefuture

    Creative Agency: Possible
    Media Agency: MediaCom

    5. How to Use a Raw Egg to Determine if Your Mattress is Awful – #PURPLE

    6. Samsung: This is a phone.

    Creative Agency: Leo Burnett
    Media Agency: Starcom Worldwide

    7. The Unexpected John Cena Prank | Hidden Camera

    Creative Agency: Shareability
    Media Agency: MEC

    8. Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”

    Creative Agency: Anomaly
    Media Agency: Mediacom

    9. A Better Super Bowl | NFL Hyundai Super Bowl LI

    Creative Agency: Innocean USA
    Media Agency: Canvas Worldwide

    10. 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy

    Creative Agency: David&Goliath
    Media Agency: Canvas Worldwide

    All topics

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