Durex #connect campaign promotes digital ‘off button’

Mar 16, 2015 | CPG, Social media

Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones. The #connect campaign urges people to disconnect from tech in favour of real connections, as the brand attempts to replicate its #TurnOffToTurnOn campaign last year, which reached over 1.5 billion people worldwide. In […]

Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones.


The #connect campaign urges people to disconnect from tech in favour of real connections, as the brand attempts to replicate its #TurnOffToTurnOn campaign last year, which reached over 1.5 billion people worldwide.
In the video, couples are shown a this brand new solution that can help them pay more attention to their partners and reconnect with them. After much hype the innovation is revealed to simply be the off button.
The video has been a huge success, getting over 8 million views in just two days.
Ukonwa Ojo, head of global brand equity at Durex, said: “This campaign really brings to life what Durex stands for – real connections.”
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