Facebook has launched a list of trending topics personhalised to each user, as the social network continues to rival Twitter as the number one source for social news.
The new feature, which is being rolled out to all Facebook users, will reflect the most discussed topics on Faebook, and users can click through to see the most popular posts.
The trending list will appear at the right of the homepage for users, with a personalised list created for each user, depending on their likes and those of their friends.
It will include, films, TV shows and major news events, and is designed to keep users on the site for longer.
‘Facebook is a space where people from all over the world gather every day to share their thoughts and participate in real-time conversations, from the highlights of the Golden Globes to the passing of Nelson Mandela,’ the firm said.
‘Today we’re announcing Trending, a new product that’s designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook.
‘To the right of your News Feed, you’ll see a list of topics that have recently spiked in popularity.’
The firm says the topics list will be personalised for each user, based on their likes and those of their friends.
‘The list is personalized, including topics based on things you’re interested in and what is trending across Facebook overall,’ it said.
The firm is believed to be targetting Twitter’s newsgathering capabilities, and is also rumoured to be working on other newsreading features for its site.
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