Internet analyst Mary Meeker’s slideshow presentations on global internet trends have become something of a major industry event, with this year’s data showing huge mobile growth.
View the slideshare presentation below:
Now a partner with venture capital firm Kleiner Perkins Caufiled Byers, Meeker unveiled a whole new set of slides at the D11 Conference, showing that there are now 2.4 billion internet users in the world, up by 8% from one year ago, with the biggest growth coming from emerging markets like Indonesia and Iran.
The vast majority of these new users are accessing the web using mobile devices – there are now 1.5 billion mobile subscribers, up from 1.1 billion a year ago, representing growth of almost 30%.
Looking at global internet trends, Meeker shows that mobile devices now account for 15% of all web traffic in the world.
In terms of advertising, total Internet ad spend was $37 billion, while mobile ad spend was only about $4 billion.
Meanwhile, people spent about 12 percent of their time on mobile devices, which accounted for just 3 percent of ad spend. That compares to the 26 percent of time spent on the Internet, accounting for 22 percent of ad spend.