In an Internet hour: How Australia spends its time on the web

Feb 21, 2014 | Australia and New Zealand, Online advertising, Social media

Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research. This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013. • No surprises that Social Media is the number […]

Social media is the most popular activity online for Australians, followed by services such as email and chat, according to new research.


This graph presents a quick summary of how a typical hour of online activity would breakdown based on Australia’s internet usage in October 2013.
• No surprises that Social Media is the number 1 online activity taking up 6m30s in every hour or more than 10 percent of time. Services which includes email, online chat, messengers amongst other activities adds another big chunk to social time.
• The next two big categories are entertainment and portals with 4m36s and 4m respectively. Just three years ago these two segments took up more than 40 percent of online time.
• The other popular categories in the top 10 include News/Information, Search, Retail, Games, Business/Finance and Lifestyle.
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