Jeremy Clarkson sent free Snickers in Twitter PR stunt

Mar 13, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing

In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food. .@JeremyClarkson you may want to have some of these on set next time you are #hungry… pic.twitter.com/Vxihd6k9lt — Snickers (@SnickersUK) March 12, 2015 Earlier this […]

In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food.


Earlier this week, Clarkson was suspended from the popular motoring show after a ‘fracas’ with an Irish producer.
The incident was allegedly over the catering options, and there were some harsh words exchanged about a cold meat platter.
In keeping with the brand’s ‘You’re Not You When You’re Hungry’ campaign, Snickers UK sent a parcel of 48 chocolate bars to the Top Gear studios, accompanied by a cheeky Tweet.
Social media users have so far retweeted over the brand’s message over 1,200 times.
Most reactions were positive:
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But some were negative and pointed out the serious nature of the alleged assault- highlighting the controversial nature of real-time marketing.

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