LinkedIn ‘Intro’ puts social data into emails

Oct 30, 2013 | Email marketing, Social media

LinkedIn has launched new tool that links users’ profiles with their iPhone’s email, letting them see senders LinkedIn details whenever they send an email. The tool, called LinkedIn Intro, works by displaying basic LinkedIn profile information, such as photo, employer and job title, at the top of emails received from that person. The company claims […]

LinkedIn has launched new tool that links users’ profiles with their iPhone’s email, letting them see senders LinkedIn details whenever they send an email.


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The tool, called LinkedIn Intro, works by displaying basic LinkedIn profile information, such as photo, employer and job title, at the top of emails received from that person.
The company claims that this will help iPhone Mail app users distinguish between spam and “the real deal”. The firm did not mention if a similar Android or Windows tool is planned.
Users can then click on this widget in their email to see more information about that person, including a list of jobs (past and present), educational history and strongest mutual connections.
All of this is displayed inside the iPhone Mail app, so users do not have to flick back and forth between their LinkedIn app and Mail.
The service is built on Rapportive, a social email service that LinkedIn bought in February 2012.
“Intro gives you everything you need to put faces to names, establish rapport, write the most effective emails – and ultimately – be brilliant with people, and better at at what you do,” said Rahul Vohra, chief executive of Rapportive, in a blog post.
“Intro is available in English for members worldwide. We support Gmail, Google Apps, Yahoo! Mail, AOL Mail, and iCloud – all in the iPhone Mail app you already use everyday.”
To set it up, users need to visit intro.linkedin.com and go through a few steps to set up an account that is compatible with Intro.
Read the official blog here

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