With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands look to get their messages to the right people at the right time.
Gordon MacMillan, editorial manager at Twitter UK, said: “Marketing in the moment is one powerful strategy around big, live events, and below we examine that in detail and offer our 10 steps to making that happen and creating your own Twitter Live Studio.
“The first step is to identify your relevant live moments. Choose one that offers the best chance of success whilst remaining relevant to your brand.”
View the infographic below: