Nearly half of all teens aged 16-19 are using Snapchat across a number of major western markets, according to new research.
The data, from GlobalWebIndex analysed teen usage of Snapchat across the platform’s top five markets.
The teen demographic – 16-19 year olds – has been identified as the predominant group using Snapchat, and in the UK and Canada, figures show almost 50% of teens are monthly users. In the other three top markets, USA, Australia and Ireland, monthly teen users exceed forty percent.
With all of them being mature markets where digital habits tend to generate the most headlines, it’s little surprise that the app has been receiving so much attention since turning down Facebook’s offer earlier in the year.
But it’s among the key teen demographic (defined here as 16-19s) where Snapchat has been performing the most buoyantly: nearly 50% of this group are monthly users in the UK and Canada, with the figures also topping 40% in the other three markets.
What’s more, Snapchat is ahead of WhatsApp among teens in all five of these countries, and has even passed Facebook Messenger in Canada and the USA.
Despite a range of Snapchat competitors being launched in recent weeks, then, they’ll have a lot of ground to cover to challenge Snapchat’s popularity among the youngest mobile internet users.