Nespresso crowdsources video about “difference women can make”

Feb 14, 2018 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media

Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.

The contest, which launched on Thursday closes on March 25th.

Launched last week on on February 8th under the theme “The Difference She Makes”, the global contest aims to showcase and celebrate the inspiring stories of all the women who’ve made the world a better place.

Building on its commitment to sustainability and positive change through empowering more women agronomists and farmers with knowledge and education, Nespresso Talents 2018 sets out to cast a light on women’s achievements, the small ordinary ones and the big extraordinary ones. Nespresso is looking for stories, made by women and men, which celebrate the strength, the talent and the innovation of the women who spark change.

A select jury of film specialists will choose the three best short films from a shortlist of 15, which will be available for the public to view on Announced at the 2018 Cannes Film Festival, winners will not only receive funds in support of their film career but they will also be flown to the French Riviera’s most exclusive and world-renowned film festival. The three winners will also be offered mentoring sessions in Cannes with Semaine de la Critique and Berlinale Talents representatives.

Now in its third year, Nespresso Talents continues to push the boundaries of traditional filmmaking by asking that all submissions are in a vertical format (9:16), giving entrants a chance to explore their creativity through a completely new perspective. The Nespresso Talents competition is the first of its kind and in 2017, 317 videos were submitted from over 40 different countries.

Vertical video is the fastest-growing video format and from an amateur format it has now become an established video art form. Most digital video viewing already takes place on mobile devices and people keep their mobiles upright up to 97% of the time and vertical video viewing has grown 600% in the last five years.

Alfonso Gonzalez: CMO at Nespresso, said: “We have a long-standing commitment to supporting cinematography and Nespresso Talents has become an amazing means to celebrate and empower filmmakers around the globe. This year we are inviting video makers to be bold and unleash their creativity to help us create a rallying cry for a brighter tomorrow, and we’re confident that the Userfarm crowd of top filmmakers will rise to the challenge.”

Jeffrey Lee, CMO at Userfarm, said: “Nespresso Talents is one of the most prestigious and powerful global platforms for video crowdsourcing to demonstrate just how innovative, diverse and relevant and powerful its content can be. We are very excited to be helping Nespresso in its quest for high-quality, inspirational vertical video, showcasing the difference women across the globe make every day.”

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