Big developments in mobile and social this month are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour. View out latest digital round-up below…
This month, Google provided two more reasons why mobile search is becoming a crucial part of any brand strategy. The search engine will now spider text within apps, while a new Android tool lets developers auto-translate text into other languages, opening apps up to a far wider audience than before. With Google also tracking mobiles during store visits, links between online and offline behaviour can be made with greater confidence.
November also saw Twitter go public, as the social network looked to avoid the Facebook fiasco of last year. This month we compare Facebook and Twitter in terms of ads- turning up some surprising results.
Elsewhere, Pinterest finally opened up to retailers, with the highly visual online scrapbook a seemingly perfect match for ecommerce, while Facebook hinted at plans to track screen cursors- capturing those vital seconds of a web user’s decision making process online.
If marketers ever feel overwhelmed by a multitude of projects, this month we have evidence to support their woes. New data shows that digital campaigns with 50+ ad versions have risen 32% over the last four years!
View out latest digital round-up here