This new format offers brands enhanced ability for storytelling, as well as an immersive canvas that will inspire Pinners to discover new products and services.
It spans across where users are browsing including home feed, following tab and in search on mobile.
Pinterest is currently testing with brands such as John Lewis in the UK and Kohl’s, American Express, Tropicana, Chevrolet, Warner Bros. and Paramount Pictures in the US.
In the past year, the number of videos on Pinterest has grown by 180%. Because people on Pinterest are looking for new ideas to incorporate into their lives, high-quality videos help them make decisions about what to do or buy next. According to Neurons Inc. eye tracking study, both brand storytelling and instructional videos (like how-tos or demos) resonate with Pinners, making it easy for brands to share different types of content on Pinterest.
While brands across categories have seen success with Promoted Video since it was first introduced, Pinterest has seen growing interest and success with media and entertainment partners like STX Entertainment, Legendary Entertainment, and Warner Bros.
Over 42 million people in the US come to Pinterest for entertainment ideas, and it’s one of the fastest growing categories on the platform.
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