Social media crisis management: Following 3 brands on the ‘fail trail’

Mar 22, 2013 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online video, Social media, Twitter marketing

When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three […]

When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three case studies and charts the ‘fail trail’ as companies recover from a social media crisis.


SDL created the infographic with data scanned from more than 60 billion posts from 250 million sources such as Facebook, Twitter, video sites and personal blogs.
Fail%20Trail%20infographic.jpg
Source: www.sdl.com/si.
You can share the infographic on Pinterest here.

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