Teens dub YouTube the ‘coolest’ social network ahead of Instagram

May 18, 2015 | Mobile, Online video, Social media, Twitter marketing, WhatsApp

Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey. GlobalWebIndex Social Q1 2015 – Summary Report from GlobalWebIndex The study, from GlobalWebIndex, also shows that Facebook still lacks the ‘cool’ factor for youngsters. Just 14% […]

Despite the rise of mobile apps such an Instagram, WhatsApp and SnapChat, US and UK teens have picked YouTube as the coolest social network, according to a new survey.


The study, from GlobalWebIndex, also shows that Facebook still lacks the ‘cool’ factor for youngsters.
Just 14% of teens (defined here as 16-19s) name Facebook as the “coolest” network, far behind the average across all ages.
Facebook-owned Instagram is the second “coolest” network for teens, giving more vindication for Facebook’s decision to purchase it.
Snapchat is notably ahead of either WhatsApp or Facebook Messenger.
Yahoo-owned Tumblr also performs much better among teens than it does among the general online population.
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