Here are the top digital marketing data and case studies that caught our eye.
The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research.
Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends.
Conversation around TV shows are larger and lasts longer on Tumblr than on any other social network, with shared visual content driving fans to engage with the site, according to new research.
Just who is a typical UK YouTuber? Nearly one-fifth of those watching YouTube are watching less TV according to new research looking into the top myths and realities of users of the video sharing platform.
View this infographic below:
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Forget GDP and inflation levels- the true way to measure the American economy is by monitoring the sales of lipsticks and the most popular hemline for skirts. This infographic from Finances Online lools at the strange ways of measuring economic growth.
One in 3 FMCG shoppers in India now adopt a multi-channel approach, going online first and then head to the stores to buy, according to new research.
In April 2014. a hashtag campaign started by the New York City Police Department backfired after being inundated with photos of police brutality submitted via Twitter. This case study looks at why the campaign failed, and what brands can do to avoid similar Twitter catastrophes.
In April 2014, Ubisoft promoted its digital espionage game Watch Dogs with a site that scrapes publicly available information from Facebook to show users how much of their data is in the public domain… and how it could be exploited.
Watch this trailer showing how the tool works below:
In April 2014, Taco Bell Premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app.