Here are the top digital marketing data and case studies that caught our eye.
Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’
Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans instead (or jump to other platforms), according to new research from Ogilvy.
View the full Slideshare presentation of the Ogilvy presentation here:
Twitter’s ad prices fell 67% during 2013
Twitter’s ad revenue has risen but the average ad rate for the social network fell by a massive 67% during 2013, according to its latest financial report.
Digital life in 2025: Internet will become ‘like electricity’
Ahead of the Internet’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results.
Watch this video from the BBC looking back at 25 years of the web.
Two-thirds of UK marketers ‘now using automation techniques’
Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research.
Mobile ad revenue ‘to overtake newspapers in 2014’
UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research.
Smartphone and tablet usage in the US: Women Vs. Men
When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen.
Americans spend 60 hours a week accessing media (infographic)
The average American consumes close to 60 hours of content each week across different platforms like television, radio, online and mobile, according to new research from Nielsen.
Latest Case Studies
Comic relief: Obama’s web skit boosts traffic to HealthCare.gov
President Obama’s appearance on the spoof talk show Between Two Ferns with comedian Zach Galifianakis has boosted traffic to Healthcare.gov, with 54,000 referrals for healthcare in just one day.
View the video below:
Head and Shoulders dandruff stunt gets half a million views
To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff. The campaign has attracted over 500,000 YouTube views so far, and has been featured in local media, including a talk show.
Brand: Head & Shoulders Sector: FMCG, Health and Beauty | Agency/Partner: Saatchi & Saatchi | Country: Philippines | Objective: brand awareness, consideration and purchase | Format: Video, YouTube, Viral
Social media case study: Garnier hijacks photoshop craze in China
China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with a very limited media budget.
Watch this video case study below:
Brand: Garnier | Sector: Health and Beauty | Country: China | Objective: brand awareness, consideration and purchase | Agency/ Partner: Fred & Farid Shanghai | Format: Viral, Social Media, Weibo
Procter and Gamble Winter Olympics ad gets 17m views
Procter & Gamble was the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go though on their way to sporting success.
Brand: P&G | Sector: FMCG | Country: Global | Objective: brand awareness, consideration and purchase | Format: Viral, Social Media, YouTube, Video