Here are the top digital marketing data and statistics that caught our eye.
Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing channels
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As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US.
Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to new research.
The following chart highlights quarterly ad revenue since 1999; dollar figures are rounded.
The use of WhatsApp, WeChat, Line or SnapChat is booming all around the world. Social media agency KRDS, has produced this infographic on the top 10 messaging apps today, along with their features and their marketing potential.
The common perception that Twitter is used by older users has come in to question this week, with new research highlighting how its users are on average younger than their Facebook counterparts.
Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile – Mobile 3.0.
View the infographic below:
Spotify has revealed that artists are paid an average of $0.007 per play on the music streaming service, following criticism that it is underpaying musicians.
Digital media in Australia has grown at a rapid pace and marketers have slowly shifted their marketing dollars toward this medium. This infographic from Neilsen looks at how online advertising makes up 27% of the total ad spend pie—up eight-fold from 3% in 2003.
An eye tracking study, commissioned by ICOMP (Initiative for a Competitive Online Marketplace) has revealed that Google’s proposed commitments relating to the display of rival links, continue to weigh heavily in favour of Google’s own services and will not help rivals to compete against the company.
Affilate Window have produced a white paper and infographic looking at trends across Black Friday and Cyber Monday, showing a 32,55 sales increase online compared to the previous year.
With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. This infographic looks at how consumers interact with major retailers on their smartphones, either via apps or on the web.
The death of Paul Walker has topped Google’s 2013 list of trending searches, with Nelson Mandela, the royal baby and iPhone5 also featuring in the top 10.
Watch this video from Google looking back on 2013:
Twitter has revealed the top trends of 2013 on its social network, both in the UK and worldwide, with celebrity deaths and football causing the biggest buzz.
With the Premier League season at its half-way point, RadiumOne has compiled the social Premier League to scout how the clubs are performing off the pitch- with Cardiff and Aston Villa biggest gainers.
If social media performance determined league positions, the Premier League would look as follows: