Here are the top digital marketing data and statistics that caught our eye.
If more proof were needed that digital marketing is getting more complicated, this infographic from the Chief Marketing Technologist blog maps out some of the key players across the main disciplines- resulting in one huge chart.
View larger image here
Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos.
Two-fifths of Americans (41%) visited food and cooking websites in November, up 2 million unique visitors from October, during the seasonal peak in activity for these sites, according to a new report looking into the top 10 food and cooking sites in the US.
Expandable banners are the best performing ad on mobiles, with the entertainment and media sectors recording the highest mobile click through rate , according to new research.
View the infographic showing key findings below:
As online consumers prepared for the holiday shopping season, most surfed to search, social, and shopping sites in November.
Machine-to Machine communications is enjoying swift growth, as the growing number of connected devices influencing one another gives rise to a new age of the web, according to a new report.
Health food marketing tips: Morning exposure to healthy images and text ‘reduces junk food cravings’
People exposed to healthy ‘primes’, such as healthy images and words, are more able resist unhealthy snacks later in the day, new research by Cass marketing expert Professor Paul Connell suggests.
The research demonstrates that these ‘primes’ subconsciously activate an individual’s latent health goals and boost falling levels of self-regulation.
During the first study, participants were shown adverts for healthy food, unhealthy food and non-food products. In the second study, participants completed word puzzles containing trigger words for healthy, indulgent or non-food items. Sweets were made available for consumption throughout both exercises. The exercises were staged either in the morning or in the afternoon.
In the afternoon timeslots, participants who viewed adverts for unhealthy food ate on average 51.6 grams of sweets. Participants who viewed non-food adverts ate 51.3 grams of sweets, while participants who viewed adverts for healthy food products ate just 20.7 grams of sweets.
Participants also consumed fewer sweets after exposure to the healthy trigger words (an average of only 31.2 grams) than after exposure to the non-food (41.1) or indulgent (48.2) trigger words.
The studies clearly indicate that exposure to healthy images and words subconsciously activate health goals. These ‘primes’ work by boosting self-regulation levels, which are typically higher in the morning after sleep, but fade as they are tested throughout the day.