Here are the top digital marketing data and statistics that caught our eye.
Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report.
Twitter is delivering four times the revenue per visitor this year over last year, and Facebook’s ad click-through rate has jumped 275%, according to new research looking into social media return-on-investment (ROI).
Boy band One Direction hold the biggest influence on Twitter in the UK, beating prime minister David Cameron and comedian Stephen Fry, according to new research.
Shoppers are now ‘citizens of the world’, according to the latest stats from BRC which were released last week and show an increase of 23% in the online search for British retailers from overseas.
Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data.
Here is the top 10—not counting music/TV/film entertainers—with share stats from the one-month research period:
1. MTV — 134,110
2. NBA — 68,463
3. Peanuts — 43,227
4. GoPro — 35,097
5. Miami Heat — 28,465
6. Wendy’s — 23,833
7. Topshop — 23,347
8. Starbucks — 22,035
9. ABC — 21,782
10. HBO’s Girls — 21,769
This chart shows the forecast for the top 10 ad markets in 2015. The US is still number one on the list increasing its spend by over $20m. By 2015, South Korea will pass Canada in amount spent on ads, While Russian adspend will drive it to tenth position on the list.
This chart show the top 10 ad markets in 2012. The US leads the top ten by a large margin, spending almost $110m more than Japan (the second highest spending country in the top 10). South Korea in number 10 in the list but the report by ZenithOptimedia predicts that South Korea will rise up the ranks over the next two years.
Nearly a third (30%) of all Americans get regular dose of news from Facebook, with the ypounger generation more likely to turn to the social network to learn about current events, according to a new study.
Nearly half of all Americans will celebrate Halloween this year, but they will spend slightly less than last year as the economy bites back, according to this new infographic from Statista.
Prodec Networks has released a new infographic to highlight how vulnerable business are to internal threats. In addition, it shows the financial impact this can have on a business.
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