Top digital marketing data and statistics this week

Nov 8, 2013 | E-commerce and E-retailing, Facebook marketing, Marketing through gaming, Mobile, Online advertising, Online video, Social media

Here are the top digital marketing data and statistics that caught our eye. Social media ROI: Is Facebook failing marketers? Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting brand pages in favour of paid ad tools. Marketing ‘getting more complicated’: Digital […]

Here are the top digital marketing data and statistics that caught our eye.

Social media ROI: Is Facebook failing marketers?

Facebook has hit back against Forrester, after a report from the research firm claimed the social network has ‘failed marketers’ by neglecting brand pages in favour of paid ad tools.
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Marketing ‘getting more complicated’: Digital campaigns with 50+ ad versions rise 32%

Digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged 50 or more ad versions in a single campaign has increased by 32.2% over the last four years, according to new research.
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Facebook mobile ads ‘account for half of all revenues’ (infographic)

Facebook’s mobile ads now generate nearly half of all the social network’s revenues, the company has announced.
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Why do happy shoppers spend more? (video)

If retailers and brands want shoppers to spend more, they need to focus first on making shoppers happy, according to a new report.

View the full report here:

Global smartphone trends: Windows ‘now accounts for 1 in 10 devices’ across Europe

Windows Phone now accounts for one in ten smartphone sales across the five major European markets and has seen strong growth in the UK, but Android still leads the way, according to new research.
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Online retailers to expect ‘5-year high’ customer conversion rate in December

Consumer spend with online retailers is forecast to reach £10.8bn in December this year according to analysis carried out on the IMRG Capgemini e-Retail Sales Index, which is the first time it will have gone over the £10bn mark. As this chart shows, the results are spread over several weeks, with the majority actually expecting week commencing 9th December to be their peak week;
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Mobile gaming trends: Apple leads way as Google Play growth slows

Apple continues to dominate the mobile app sector in terms of revenue, generating 63% of the sectors revenue through its App Store, compared to 37% from Google Play, according to new research.
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Top 10 brands for Facebook customer service (infographic)

Telecoms firm Personal Argentina was the top brand on Facebook in terms of answered questions minus unanswered questions, according to a new report and infographic from Socialbakers.
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Half of digital ads ‘go unseen’ by viewers (infographic)

Over half (54%) of advertising delivered goes unseen by the intended recipient, according to this new infographic from Infectious Media.
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B2B brands’ not using social media properly’ (infographic)

Over two thirds (70%) of business people don’t think B2B brands know how to communicate with them on social media, with Facebook considered the least suitable platform for B2B messages, according to a new survey.
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The rise of social farmers: Agriculture workers turning to social media

Forget Farmville, real-life farmers in the US are flocking to smartphones and social media for agricultural information, according to new research.
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