Here are the top digital marketing data and statistics that caught our eye.
Facebook has five times more active users and 10 times as many daily shares as Twitter, but falls short on mobile and engagement compared to its smaller rival, according to new research.
Twitter Vs. Facebook: Network Reach
Twitter Vs. Facebook: Ad Performance
Twitter Vs. Facebook: Mobile Ad Performance
Twitter Vs. Facebook: Ad Formats
The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest challenge lies in the diversity. This chart from comScore shows how the age differences across the region vary dramatically.
Email marketers must invest their resources in producing relevant content rather than become fixated on new devices and advances in email technology, if they are to maintain consumer interest in the medium, recent research published by the Direct Marketing Association (DMA) reveals.
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John Lewis’ annual Christmas ad has become something of a major mark on the festive calendar in the UK. A few hours on from this year’s debut on YouTube, PR and marketing agencies Hotwire and 33 Digital have released the first social media stats on ‘The Bear and the Hare’ cartoon, set for terrestrial TV broadcast on Saturday.
This film by the IPA & Thinkbox shows how these campaigns generated £1074m of incremental sales and £261m of incremental profit in just over two years:
Watching video is number one activity on all platforms in the US, with mobile become a key consumption platform, according to new research.
Consumers are increasingly turning to online channels to engage with their favourite fashion brands. Nearly 80 million people worldwide accessed a site from Jewelry/Luxury Goods/Accessories category using a desktop PC or laptop in August 2013, up 8 percent compared to the same period last year.