Here are the top digital marketing data and statistics that caught our eye.
It was a big challenge in 2003 – and it’s still a big challenge today. Across Europe, marketing directors feel unable to measure the return on investment from their digital marketing spend. Many client marketers complain of little insight from their agencies. Digital channels may be working hard, but most companies don’t know which ones, and why…
Despite fears that a segregated inbox for marketing messages would switch off consumers, Gmail users are actively searching its new Promotions tab, reading as much commercial email as before, according to new research looking at email marketing trends.
The report also looked at the before and after effects of the Promotions inbox across sectors, showing it had little impact on the performance of most email marketing campaigns (see below).
Christmas sales via mobile devices, especially iPads, are driving much of the growth in the UK ecommerce market this festive season, according to new research from IBM.
Watch this video outlining IBM’s findings here:
The majority of brands are taking a more integrated approach to media planning and buying, but operational and data silos still exist, according to a report published this week.
How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers.