Trump’s “Covfefe” tweet: top 3 brand reactions

Jun 2, 2017 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing

Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best. In a tweet posted just after midnight Mr Trump wrote “despite the constant negative press covfefe”. The tweet stayed up all […]

Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.
covfefe.jpg


In a tweet posted just after midnight Mr Trump wrote “despite the constant negative press covfefe”.
The tweet stayed up all night, trending worldwide to much merriment.
Trump, who presumably had meant to write “press coverage” and failed to finish his sentence, later deleted it and, acknowledging the jokes, wrote, “Who can figure out the true meaning of “covfefe” ??? Enjoy!”
Following the president’s advice, some brands joined in the fun, including some of the highlights below:
KFC UK & Ireland: Finally the last KFC ingredient has been revealed:


o 4,194+ interactions so far
Virgin Trains: Euston to #Covfefe in less than an hour :

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