Twitter hashtag disaster: Susan Boyle trends for all the wrong reasons

Nov 22, 2012 | Social media, Twitter marketing

Singer and former Britain’s Got Talent contestant Susan Boyle unknowingly invited the general public to her ‘Bum Party’ via Twitter after a PR hashtag malfunction. The singer’s management put out a tweet to encourage fans to buy her brand new album ‘Standing Ovation’. But instead of reading the hashtag #susanalbumparty as Susan-Album-Party, it was interpreted […]

Singer and former Britain’s Got Talent contestant Susan Boyle unknowingly invited the general public to her ‘Bum Party’ via Twitter after a PR hashtag malfunction.


The singer’s management put out a tweet to encourage fans to buy her brand new album ‘Standing Ovation’.
But instead of reading the hashtag #susanalbumparty as Susan-Album-Party, it was interpreted by tweeters as Sus Anal Bum Party.
Gawker reports the rumour-bashing site Is Twitter Wrong managed to track down the original tweet from Susan’s account, which was hastily changed to #SusanBoylesAlbumParty.
Subo’s new album is a compilation of Greatest Songs From The Stage, with tracks like Somewhere Over The Rainbow, Memory and You’ll Never Walk Alone.

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