Unilever runs social media contest to push bathroom recycling campaign

Apr 22, 2016 | CPG, Social media, Twitter marketing, Unilever - Research, tips and news for marketers

Unilever is launching a social media contest to encourage consumers to show off their recycling efforts. #Rodale100 honoree @Unilever is committed to recycling & a greener world: https://t.co/dJ5MwRCBS6 #ReimagineThat pic.twitter.com/2SCBhuDUXH — Rodale Inc. (@RodaleInc) January 29, 2016 The company is encouraging consumers whose bathrooms are stocked with the likes of Tresemmé, Dove and Suave to […]

Unilever is launching a social media contest to encourage consumers to show off their recycling efforts.


The company is encouraging consumers whose bathrooms are stocked with the likes of Tresemmé, Dove and Suave to recycle bottles, share their stories on social media and win some prizes.
Those who want to show how “green” they are in the bathroom can post pictures showcasing their recycling efforts, along with the hashtags #sweeps and #ReimagineThat, on either Twitter or Instagram.
Entrants need to tag @UnileverUSA in order to join the competition.
To qualify, entrants can’t be obscene or lewd, and the “entrant must be the only person depicted in photo (if a person is depicted at all).”
They also need to follow Unilever USA to participate and their profile cannot be private. The contest starts April 29 and will continue until June 9.
42 prize winners will be awarded with a score a $500 gift card. Smaller prizes will include Unilever gift packages, tote bags, backpacks and drinking cups.

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