Valentine’s Day: The most ‘loved’ brands on Facebook

Feb 14, 2018 | Facebook marketing, Social media

It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.

In the UK, Socialbakers found that the top 10 brands on Facebook (see below) with the most shared loved reactions are those that elicit emotion or humour, and fall within food, entertainment or beauty.

Name Link % of love reactions
Amazon Music UK 35.9%
Hovis 33.2%
Doritos 29.1%
NESCAFÉ Dolce Gusto UK & Ireland 28.4%
Nestlé Cereals UK & Ireland 27.9%
123 Reg 27.9%
Vision Direct 24.7%
Creditplus Car Finance 22.6%
DisneyLife 22.4%
Sourz 22.0%
Beefeater 21.7%

Data source: 1st February 2017 – 6th February 2018

Source: Socialbakers

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