Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.
Goal Studios, the newly launched digital football agency from Perform Media, revealed the true winners and losers of Euro 2016 following an extensive survey that analysed fan perception of brands, players and teams over the course of the tournament.
The online survey of over 5,000 fans which ran across Goal.com, the world’s leading digital football media brand, delivered some interesting insights into how performance on the field influenced fans perception off the field.
Despite high hopes for the likes of Kane, Vardy and Rooney before the tournament kicked off, expectations unsurprisingly slumped as England crashed out to Iceland leaving none of England’s 3 stars featuring as top performing players by the end of the tournament.
Other players who didn’t live up to expectations were Paul Pogba of France and Thomas Muller of Germany, whilst France’s Antoine Griezmann delivered on his pre-tournament billing by getting over 50% of votes as Euro 2016’s best player.
France, Germany and England were pre-tournament favourites and despite Portugal winning the Euros, fans still believed that France and Germany performed better.
There were some interesting results from the world of brands with Orange, Hisense and Turkish Airlines reinforcing their official association with the tournament whilst Coca-Cola, Carlsberg, McDonalds and Hyundai/Kia slipping back slightly as Euro 2016 progressed.
In the battle of the categories:
• Nike’s association with football was considered greater then Adidas
• Carlsberg, whilst strongly associated as an official sponsor trails Heineken as a football brand
• Coca-Cola dominated Pepsi in both association with the Euros and as a football brand
• Turkish Airlines’ official association with the Euros held strong but the brand has some way to go, to compete with Emirates as a brand associated with football
Goal Studios was launched last month by Perform Media, a division of Perform Group, and one of the leading digital sports media brands worldwide. Born out of Goal.com, the world’s largest football media brand, Goal Studios is a fully resourced agency that benefits from Perform’s global scale, infrastructure and sports content expertise.
Goal Studios is powered by Perform’s portfolio of sports media brands, including Goal.com and ePlayer that provide the agency with unique access to millions of fans.