Yahoo revamps homepage with Facebook content

Feb 21, 2013 | Facebook marketing, Online advertising, Social media

Yahoo has overhauled its homepage with a raft of new features, including online content recommended by Facebok users. The move forms part of Chief Executive Officer Marissa Mayer’s efforts to boost growth and bolster ties to the social network. The move will see the Yahoo homepage showing its users news stories and other information that […]

Yahoo has overhauled its homepage with a raft of new features, including online content recommended by Facebok users.


The move forms part of Chief Executive Officer Marissa Mayer’s efforts to boost growth and bolster ties to the social network.
The move will see the Yahoo homepage showing its users news stories and other information that their friends have posted on Facebook.
Besides the home page, Mayer has also upgraded Yahoo’s e- mail and its Flickr photo-sharing service to win back users and advertising dollars and accelerate revenue gains.
The new home page introduces a “news feed” of live, endlessly scrollable content, which includes articles, videos and messages from advertisers.
The overhaul was led in part by Jackie Goldberg, Yahoo’s design director and former creative director at Hewlett-Packard Co. Mayer said she met with the home-page team once a week over the past few months.
Yahoo had 184.9 million visitors to its sites in December, the second-most visited Web properties in the U.S., according to Reston, Virginia-based ComScore Inc. Google Inc. had the most visitors, with 191.4 million, while Microsoft Corp. and Facebook were third and fourth, respectively.

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