Apple ‘planning iPhone trade-in scheme’

Aug 28, 2013 | Mobile

Apple is reportedly set to launch an iPhone trade-in programme next month. Apple news site MacRumors claim that the company will reveal the scheme alongside its new iPhone in September. According to the report, Apple Store employees are already training for the programme, which would let iPhone owners exchange their old handsets for a new […]

Apple is reportedly set to launch an iPhone trade-in programme next month.


Apple news site MacRumors claim that the company will reveal the scheme alongside its new iPhone in September.
According to the report, Apple Store employees are already training for the programme, which would let iPhone owners exchange their old handsets for a new model at a cut price.
Plans to launch trade-ins were first reported in June, when it was reported that Apple intended to refurbish and resell the older devices in emerging countries.
Brightstar will apparently run the programme with Apple, following successful trade-ins with AT&T and T-Mobile US.
Apple CEO Tim Cook has previously spoken about a potential scheme, claiming that he is “not opposed” to the idea.
“I see channels doing it, and I like the environmental aspect of it, and so that part of it really is encouraging to me,” he said.

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