EE profits surge as 4G proves popular

Jul 25, 2013 | Mobile

EE now has 687,000 4G customers using its high-speed network in the UK, and 2,400 business customers using or trialling the service, as the mobile network operator looks on course to reach its goal of 1 million 4G subscribers by the end of 2013. The firm’s Q2 results for 2013 showed that it doubled its […]

EE now has 687,000 4G customers using its high-speed network in the UK, and 2,400 business customers using or trialling the service, as the mobile network operator looks on course to reach its goal of 1 million 4G subscribers by the end of 2013.


The firm’s Q2 results for 2013 showed that it doubled its user base for its 4G network over the period. By comparison, though, the firm’s prepaid user base fell by a whopping 671,000.
However, the firm said this was “in line with industry shift” to contract services, to which the firm added 216,000 customers. It also said contract customers are worth six times more than pre-paid users.
As well as increasing its consumer base for its 4G services EE also announced that it now has 2,400 firms using or trialing its 4G services for corporate use, name-checking Jewson and Berkshire Healthcare NHS Foundation Trust.
In total, the boost to the firm’s customer base helped deliver earnings before tax of £734m, up 9.1 percent on the previous quarter, despite overall turnover falling by 3.1 percent to £3.2bn.
Chief executive Olaf Swantee said that the numbers proved the firm’s strategies for both cost-cutting and boosting customer numbers were successful.
“Today’s results demonstrate our success in building our new brand and differentiating our network to drive commercial momentum while continuing to deliver cost savings,” he said.
“We’ve doubled the rate at which we’re adding 4G customers and doubled our 4G speeds across 15 cities to deliver the world’s fastest network for our customers – indoors, outdoors and on key commuter routes.”
The numbers from EE come on the same day it announced that another three cities – Belfast, Newcastle and Southampton – can now access its superfast double-speed services, and 10 new locations are added to its standard 4G network.

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