In contrast to common perceptions, the European user base represents a huge opportunity for companies with a mobile presence, according to a new study.
The data, from mobile analytics firm Localytics, indicates that europeans launched their apps more than their US counterparts in 2013, and their average session length increased considerably in Q4.
Average daily time spent in apps was 18% higher for European users than American users. The report indicated that Europeans spend 130% more time in gaming apps than Americans.and an incredible 359% more time in sports apps.
The data also shows how and when people are using their mobiles or tablets, showing that in Europe app use peaks at 6pm compared to a US peak of 8pm.
The European Mobile Success Tour comes on the heels of a successful $16M Series C financing round for Localytics. “With this injection of capital we will continue to enhance the platform, expand our business internationally and deliver even more value to our customers,” said Localytics CEO Raj Aggarwal, “growing our business in Europe is a key piece of our 2014 plan.”