giffgaff debuts Snapchat Lens for “Big Swim” campaign

Apr 21, 2017 | Mobile

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign. The sponsored lens, available across the UK allows Snapchatters to take the place of a female protagonist who goes on a magical trip through space before returning to her partner on Earth with a splash. The lens […]

Mobile network giffgaff has launched a bespoke Sponsored Lens on Snapchat as part of its Big Swim campaign.


The sponsored lens, available across the UK allows Snapchatters to take the place of a female protagonist who goes on a magical trip through space before returning to her partner on Earth with a splash.
The lens is the first to use Snapchat’s reflective water lens as part of its creative.
giffgaff Brand Director Tom Rainsford said: “Our film creative communicates that, as a giffgaff member, you are Free to go or Free to stay and water is a big theme in The Big Swim. Snapchat’s new lens felt like the perfect approach to reach over 10m daily Snapchatters in the UK, direct to their Smartphones. This hard to reach audience choose to play with Snapchat lenses and appreciate giffgaff’s playful approach, so it marries with our new campaign perfectly.”
The lens was created in collaboration by giffgaff and Snapchat.

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