Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile – Mobile 3.0.
Mobile 3.0 is which is characterised by super apps displacing one-off purchases to offer months of immersive game-play or on going subscription-based services such as Spotify and Netflix.
In addition to the growth of the super-app, there has been a shift down in terms of volume of goods purchased and a shift up in their value with mobile users migrating their spending on big ticket items from online and the high street to mobile.[MEFs 2013 Global Consumer Survey shows that the high spend threshold grew to 39 per cent in 2013 (up eight per cent from 2012) on items over $151].
The graphic breaks these stats down by region to give a global view of the mobile content and commerce scene.
• Middle East Qatar, UAE and Saudi Arabia
• Asia India and Indonesia
• Lat Am Mexico, Brazil
• Africa Kenya, Nigeria and South Africa
View the infographic below:
View larger image here
Mobile 3.0 will also be discussed in a forthcoming MEFWebinar 14th January2014,1PM GMT where international analysts and journalists will join MEFsGlobalChair, Andrew Bud, to discuss their thoughts and views on the mobile year ahead.