Mobile 3.0: A look at the new era of smartphones (infographic)

Jan 8, 2014 | Brazil, China, Latin America, Mobile, South Africa

Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile – Mobile 3.0. Mobile 3.0 is which is characterised by super apps displacing one-off purchases to offer months of immersive game-play or on going […]

Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile – Mobile 3.0.


Mobile 3.0 is which is characterised by super apps displacing one-off purchases to offer months of immersive game-play or on going subscription-based services such as Spotify and Netflix.
In addition to the growth of the super-app, there has been a shift down in terms of volume of goods purchased and a shift up in their value with mobile users migrating their spending on big ticket items from online and the high street to mobile.[MEFs 2013 Global Consumer Survey shows that the high spend threshold grew to 39 per cent in 2013 (up eight per cent from 2012) on items over $151].
The graphic breaks these stats down by region to give a global view of the mobile content and commerce scene.
• Middle East Qatar, UAE and Saudi Arabia
• Asia India and Indonesia
• USA
• UK
• Lat Am Mexico, Brazil
• Africa Kenya, Nigeria and South Africa
View the infographic below:
The_Rise_of_Mobile3%200%20small.jpg
View larger image here
Mobile 3.0 will also be discussed in a forthcoming MEFWebinar 14th January2014,1PM GMT where international analysts and journalists will join MEFsGlobalChair, Andrew Bud, to discuss their thoughts and views on the mobile year ahead.

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