More than half of all email in UK opened on an Apple device

Feb 10, 2015 | Email marketing, Mobile

More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data. The study, from email delivery platform SendGrid, also found that email open rates on Android devices dropped 30% year-on-year while total opens on iPads and iPhones increased […]

More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data.


The study, from email delivery platform SendGrid, also found that email open rates on Android devices dropped 30% year-on-year while total opens on iPads and iPhones increased by 18% and 5% respectively.
Nokia also lost market share showing a drop of 68% in the number of emails opened on their phones compared to the same period in 2014.
Blackberry however showed a steady increase of 20% year-on-year perhaps due to the security offered by its email platform after the renewed interest in privacy.
SendGrid analysed millions of emails opened in a 10-day period at the start of 2015 and compared it to the same period in 2014.
France, Germany and Spain all favour Apple devices when opening emails. 47% of emails in France are opened on an Apple device, 46% in Germany and 47% in Spain. Italy, in contrast, saw a decrease of 44% year-on-year in the use of iPhones to read emails. Yet Apple products remain the most used in Italy overall with 50% of emails opened on an Apple device, including a 15% increase in the use of iPad.
The use of Blackberry has dropped in France and Germany by 38% and 48% respectively. Germany in particular has seen a decrease in all mobile devices with the only exception being the iPhone, which marked no change.
Aaron Beach, Senior Data Scientist of SendGrid, commented: “The variety of devices people use for email tells us a lot about how different platforms are performing across the UK. While people might own a number of devices it seems that Apple is still the firm favourite, as their recent results show. Android was the surprise this year showing a marked drop on 2014, perhaps reflecting the problems of handset makers such as Samsung.”
www.sendgrid.com

All topics

Previous editions

Get email edition