Social accommodation app Airbnb launched its first video ad this month- compiled only using 6-second Vine videos from Twitter fans. See why it’s our video viral of the week below…
The 4-minutes long commercial was composed after the firm asked its Twitter followers to create their own short Vine videos for the film, each of which depicts a different scene with a paper airplane traveling across the world.
The video, created by agency Mullen, aims to show how everyone is ‘finding their place in the world’.
In its five years, Airbnb has become a global phenomenon, largely thanks to word of mouth, so the crowd-sourced video is in keeping with the nature of the brand.
The San Francisco-based company acts as an online go-between for travellers and local residents, charging 6% to 12% fees on bookings and 3% of what people earn from renting out their homes for short-term stays.
Airbnb’s commercial, dubbed ‘Hollywood & Vines’, aired on the Sundance Channel earlier this week, and can been viewed in the embedded YouTube video below.