UK consumers are spending more time shopping online that almost anyone, recording an average of 15 hours per person this Christmas. New research from Core metrics shows this matches the time they spend on the highstreet, suggesting another of the ‘crossing points’ Digital’s team has been tracking has now been reached. The study also showed […]
UK consumers are spending more time shopping online that almost anyone, recording an average of 15 hours per person this Christmas. New research from Core metrics shows this matches the time they spend on the highstreet, suggesting another of the ‘crossing points’ Digital’s team has been tracking has now been reached. The study also showed how 35-44 year olds were most likely to shop online, reflecting how web shopping has become a convenience choice for people with busy lives, dispelling any myths of this being youth behaviour.
From Netimperative: http://www.netimperative.com, 14/12/2007
