30m web users watch online videos in UK

Mar 17, 2009 | Uncategorized

New data from comScore has found that the UK’s total audience for online video grew 10% in the year ending January 2009, reaching 29.6m unique viewers (aged 15+), writes Netimperative. 80.1% of the total UK online audience watched a video over the internet during the same period. YouTube accounted for 99% of all videos viewed […]

New data from comScore has found that the UK’s total audience for online video grew 10% in the year ending January 2009, reaching 29.6m unique viewers (aged 15+), writes Netimperative. 80.1% of the total UK online audience watched a video over the internet during the same period.
YouTube accounted for 99% of all videos viewed on Google-owned sites, as the site served over 2bn video requests. In total, Google-owned sites attracted 23.7m online viewers (a 14% increase year-on-year). The BBC came in second place with 6.8m viewers, followed by Microsoft (4.3m) and Facebook (3.6m).
Further research from Hitwise estimates that total traffic to online video websites grew 40.7% in the 12 months to February 2009. According to the firm 1 in every 35 web visits went to a specialist video website during February 2009, compared to 1 in 50 visits the year before.
From Netimperative: http://www.netimperative.com, 17/03/2009
comScore: http://www.comscore.com

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