64% of UK consumers have entered contests with their mobiles

Nov 17, 2008 | Uncategorized

The “2008 Annual Global Mobile Attitude and Usage Survey” from the Mobile Marketing Association (MMA) has found that 8% of Western European consumers have taken part in some form of mobile marketing during the last year, writes ClickZ. In addition, one third of consumers have said that they are “interested” in mobile marketing. In the […]

The “2008 Annual Global Mobile Attitude and Usage Survey” from the Mobile Marketing Association (MMA) has found that 8% of Western European consumers have taken part in some form of mobile marketing during the last year, writes ClickZ. In addition, one third of consumers have said that they are “interested” in mobile marketing. In the UK, the survey found that 64% of respondents have used text-based contests or voting with their mobiles, while 25% use SMS alert services. It also showed that 10% of those polled in the UK use mobile internet services each week.
From ClickZ: http://www.clickz.com, 17/11/2008
MMA UK Chapter: http://www.mmaglobal.com/uk

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