Nearly three-quarters of Twitter users in the US also regularly use Facebook, while only 11% of Facebook users also use Twitter, according to a new study looking into cross-platform social media use. The study, from BIGresearch, looked at over 22,000 social media consumers to see how they used various platforms.The research indicated that social media users are likely to use more than one platform, some at a higher rate than others. For example, 60.2% of MySpace Users (those who regularly use the application) regularly use Facebook. On the other hand only 24% of Facebook Users utilise MySpace.
Demographically, social media users tend to be younger than the overall population, more are female and they have a slightly higher income. Additionally, marketers planning on moving products should focus on this consumer set as they are more likely to be making a big dollar purchase over the next six months than adults 18+.
When looking specifically at the user of each platform, Facebook users average 37 years old and MySpace users are the youngest at an average age of 33 of those profiled. LinkedIn users have the highest incomes. Social media usage for ethnic groups indexes high across most social medias.