New research from Hitwise shows that UK internet users are moving away from generic search terms such as “cheap flights” in favour of brand names and terms. In May 2008, 88% of UK searches for the 2,000 most popular search terms were for branded terms – a 65% year-on-year increase. All of the top 10 most popular search terms were brands. The most searched-for term during the month was “facebook”, accounting for 1 in every 72 searches. The top ten list also featured four other social media search terms: “bebo” (2nd place), “youtube” (4th), “you tube” (5th), and “myspace” (6th).
Branded search volume as a percentage of searches for the top 2,000 UK search terms
Top 10 search terms in UK, May 2008 and 2007