A new study from price comparison site Shopzilla.co.uk has found that over 11m British consumers buy products online at least twice each week, writes Brand Republic. The study further found that 9 out of 10 consumers shop online at least once each month.
Consumers are increasingly heading online to save money and find deals. A further study from LinkShare in conjunction with JupiterResearch found that 56% of consumers plan to reduce their offline spending against 46% who intend to cut their online spending. In addition 39% of online consumers plan to spend more time searching online for the best price.
However, according to the latest IMRG Capgemini e-Retail Sales Index, total growth in online retail is slowing as consumers spend less overall. September saw monthly online retail growth of 14.8% on the previous month compared to 73.2% in September 2007.
In contrast Hitwise has found that searches for second hand products have risen 22% in the last year, while classified sites are up 47%.
From Brand Republic: http://www.brandrepublic.com, 21/10/2008
Monthly change in IMRG Capgemini Index