Affluent users spend more time online

Sep 16, 2008 | Uncategorized

A new study by Ipsos Mendelsohn in the US has found that the average number of hours spent online increases with income, writes eMarketer. The study surveyed affluent heads of household and found that users in the highest earning tier (above $250,000) spent nearly 6 hours more online each week than those with incomes between […]

A new study by Ipsos Mendelsohn in the US has found that the average number of hours spent online increases with income, writes eMarketer. The study surveyed affluent heads of household and found that users in the highest earning tier (above $250,000) spent nearly 6 hours more online each week than those with incomes between $100,000 and $150,000. Affluent internet users who used PCs went online 25.9 times/week on average.
From eMarketer: http://www.emarketer.com, 16/09/2008
Ipsos Mendelsohn: http://www.mmrsurveys.com

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