1.4m people used the BBC’s iPlayer on average each week during April as traffic rose 27%, writes Brand Republic. Traffic has nearly doubled from January’s weekly average of 750,000. Driven by “Doctor Who” and “The Apprentice” total monthly requests for April came to 21m downloads and streams – up from 17.2m in March and 11.2m […]
1.4m people used the BBC’s iPlayer on average each week during April as traffic rose 27%, writes Brand Republic.
Traffic has nearly doubled from January’s weekly average of 750,000. Driven by “Doctor Who” and “The Apprentice” total monthly requests for April came to 21m downloads and streams – up from 17.2m in March and 11.2m in January. In total the service has now received over 75m requests for streams and downloads.43% of iPlayer users are aged between 35-54, 37% are aged between 16-34 and 21% are over-55.
In a further development Virgin Media has now fully implemented the iPlayer via its cable set-top box. Viewers accessing the iPlayer through Virgin will have direct full-screen TV access to all available programmes without the need for downloading.
Brand Republic: http://www.brandrepublic.com, 20/05/2008
iPlayer: http://www.bbc.co.uk/iplayer
