Bellwether Report finds 6% of UK adspend going online

Oct 15, 2007 | Uncategorized

Online has grabbed its biggest ever share of the UK’s total adspend according to the latest quarterly Bellwether Report from the Institute of Practitioners in Advertising, writes Brand Republic. Figures for Q3 show internet marketing accounting for 6% of all UK adspend, with 31% of firms raising their online ad budgets and only 7% lowering […]

Online has grabbed its biggest ever share of the UK’s total adspend according to the latest quarterly Bellwether Report from the Institute of Practitioners in Advertising, writes Brand Republic. Figures for Q3 show internet marketing accounting for 6% of all UK adspend, with 31% of firms raising their online ad budgets and only 7% lowering them. Overall 8.3% of companies raised their marketing budgets during the quarter and 9.2% of firms reported a rise in above-the-line spending – a new record figure for the Bellwether Report.
From Brand Republic: http://www.brandrepublic.com, 15/10/2007
IPA: http://www.ipa.co.uk

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