Blackberry to focus on corporate customers after $125m loss

Apr 2, 2012 | Uncategorized

Research in Motion, the maker of Blackberry smartphones, has announced a new focus on business customers after it suffered a further $125m loss. The Canadian company made a net loss for the three months to 3 March of $125m (£78m), compared with a profit of $934m a year earlier. It has lost ground as its […]

Research in Motion, the maker of Blackberry smartphones, has announced a new focus on business customers after it suffered a further $125m loss. The Canadian company made a net loss for the three months to 3 March of $125m (£78m), compared with a profit of $934m a year earlier. It has lost ground as its traditional business clients have switched staff to iPhones or Android smartphones.


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RIM also announced the resignation of former co-chief executive Jim Balsillie.
Chief technology officer David Yacht will also be standing down.
Shipments of Blackberry smartphones in the quarter fell to 11.1 million, down 21% from the previous three-month period.
Speaking to the BBC, CNET analyst Larry Magid, said: “RIM has only sold 5% of the smartphones sold in the US in the past three months, Apple have 43%” hey may be doing well in some of the developing countries but clearly in the developed world they are not doing well, both Apple and Google are doing much better.”
Listen to the audio interview in full below:

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